Image for SPOTLIGHT: SNACKS & APPS | Frozen & Refrigerated Buyer Magazine August 2019

SPOTLIGHT: SNACKS & APPS | Frozen & Refrigerated Buyer Magazine August 2019

While most better-for-you frozen snack manufacturers are focusing their efforts on healthy alternatives to tried-and-true products like mozzarella sticks, a handful of suppliers are rolling out truly unique new items. One we haven’t seen before: crispy, hand-held filled potatoes inspired by traditional Swiss rösti — also the name of both the Portland, Ore.-based start-up that brought the concept to the states and the brand itself (swissrosti.com). “Swiss Rösti is a true category creator,” says president and co-founder Steve Caldwell, who calls the first-to-market product “the best thing you’ve never eaten.”